I bought this for my electric bass guitar after growing tired of shoulder pains. Yes, it's more expensive than many alternatives but frankly, it was worth it because this strap is: 
- Very comfy
- Padded, so your shoulder stays protected 
- Big enough so that it distributes the weight away from one specific point on your shoulder/back
The leather and general quality are very nice and it really feels like I've bought a premium strap. I've used it over the past year and severely reduced shoulder pains. 
The adjustments are a little fiddly, but once you find that perfect length you won't need to touch it again and it'll remain super secure. I highly advise using some guitar strap locks too.
Criticisms: 
- Arguably it's a bit wide for my liking, but that's a need for comfort. 
- I don't like the brown logo, it looks kinda country and so I might paint that white. It's an obnoxiously big logo in my opinion.
I recommend this too anyone struggling with comfort and pains while using a heavy instrument, and if you don't mind having a wide strap.